The Art of Ads Writing

by Harishchandra M. Jagtap

A Bible for the Advertisement industry.

ABOUT THE AUTHOR

Mr. Harishchandra M. Jagtap is an established Management Consultant with a Master in Business Administration from Stanford, USA. He is a life member of the Institute of Professional Managers (UK). Mr. Jagtap is listed in Marquis Who's Who in the World and in several publications of the International Biographical Centre, Cambridge, England. Mr. Jagtap is fluent in five languages. His international experience includes management consulting, corporate analysis, management information systems, training and development, valuation and sale of business, raising venture capital, administration and finance. Mr. Jagtap believes that the sound theory promotes desirable practice and there is always an opportunity for improvement.Mr. Jagtap has also conducted lectures and seminars in business management, human resource management, business ethics, business law, marketing research, economics, and accounting for graduates, experienced businessmen and professionals. This is the first edition of this reference manual and is a follow-up to his highly acclaimed and authoritative manuals on business management,The Management:A Lovable Disaster and New Millennium Delicacy: The Management and is the result of Mr. Jagtap's disillusionment with the approach adopted by managers all over the world. As an independent management consultant, Mr. Jagtap has a specific commitment towards working with businessmen, managers and other professionals in a bottom line approach to solving their problems.

(2011, paperback, 614 pages)